Business & Tech

Weymouth Tanning Salon Asks Women To Give Up Their Bras

Weymouth company looks to break the Guinness World Record for longest bra-chain.

 Sunkizzed Tanning in Weymouth is looking to collect and hook together 169,000 donated bras in an effort to raise breast cancer awareness and attempt to break the current bra-chain Guinness World Record.  

The Weymouth tanning salon teamed up with South Weymouth resident Katie Mahoney who works for Athena's Home Novelties, one of the country's premier adult novelty companies .  

Mahoney’s employer started Athena's Cup five years ago as a national campaign that aims to collect and hook together the bras.  

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Sunkizzed Tanning asks their customers to drop off unwanted bras and encourages a $5.00 donation.  Anyone who donates will receive a raffle ticket for a monthly Pink Athena Prize Drawing.  Customers can also just purchase a raffle ticket without donating.

Mahoney said she has collected over 200 bras so far and hopes to encourage more women to  give up their unused bras.  

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“Women hang on to their bars forever and never get rid of them and this is a chance for them to clean out their drawers for a good cause,” she said.

To date, Athena's Cup has collected over 100,000 in an effort to break the world record.

“The Athena’s Cup Campaign is not about the bras; it’s about giving the women who wear them the chance to live in a world that is rid of breast cancer,” said Jennifer Jolicoeur, President of Athena’s Home Novelties. “We want to get women talking and encouraging one another to get that mammogram they’ve been putting off, start performing regular breast self-exams, and play an active role with their own health. If a chain of bras can stop women in their tracks and cause them to do just that, then we can potentially save lives.”


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